Monday, May 21, 2007

What are YOU doing?

Here are some no-budget marketing techniques I'm employing in order to get more work/clients.

1. I read Internet trade sites, like AllAccess.com for any radio activity, like format changes and name recognition of former co-workers or superiors. If an e-mail address is made available in an article, I'll send a short greeting and go right into a pitch.

2. I'm regularly sending out e-mails to old clients, even those who haven't use me n a long while. A couple have expressed regret not having my name in front of them, so this proves keeping in touch does keep me fresh in their minds.

Any suggestions you'd like to share with the class?

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