Monday, April 23, 2007

Shine the Light on Someone

Being an encourager has always been one of my strong suits. Speaking well of others, even if they're my competition, has never backfired on me (as far as I can tell). And in the game of networking, you can NEVER TELL when your words are going to be repeated to a potential client. That 6-degrees of separation thing ain't an exaggeration. Somebody knows someone who worked with a client who had dealings with someone you talked about. So let your words build and edify others. Jesus said to do it, and it just makes for good karma.

Here's an example of how that philosophy paid off.

Several weeks ago I began sending out a newsletter to clients of The Lighthouse Group, past and present. Calling it THE GOLD BEACON, I send out a brief profile, along with contact information, of Lighthouse Group Member/Clients. My main purpose is to network and give a "thank you" to companies who have helped me make it this far. My first GOLD BEACON spotlight shone on GreatRadioAds.com. You can check out their website by clicking onto their link listed below in the Member/Client list.

A few days went by and I received an e-mail from GreatRadioAds.com head honcho, "Big" John Small. Apparently, another LHG Member, Spencer Tillman and his production company AXIOM PRODUCTIONS, www.spencertillman.com, contacted "Big" John about a copywriting job.

That's what I'm talkin' about! If I don't get a dime of work from either company, I will still be happy for getting them together. And it all came about by just spreading good words around and shining the Light on someone.

Friday, April 20, 2007

Home Phone - Business Sound

Well, it looks like a Lighthouse Group Member/Client is giving me the opportunity to grow even more than just through audio production orders. I ain't gonna argue!!

Amerotel Inc., www.amerotel.com, is a telecommunication firm based in Knoxville TN. Last month they signed me up to provide voice production for their Voice-over Interactive Phone systems. These are the "Thank you for calling Whoever-We-Are. If you want to speak with Chief Big Bucks, press one" messages. It turns out nearly any phone number, be it a business, church, community center, even an individual or family, can have a multi-tiered messaging system. Home-based businesses can receive customer calls without the worries of children answering the phone (been there WAY too many times). And the customer's cost is VERY reasonable.

It's these Voice-over IP systems, which have an infinite number of sub-categories and possible caller destinations, that I will be able to package up, produce and market to any interested party. If you'd like to hear my pitch, give a call to (865)985-7528, then follow the prompts.

Something else I can do with these VoIP's is set up phone demos. Imagine giving out a single phone number to potential clients or Program Directors and having them hear a selection of car spots, or creative voice deliveries, or imaging production! Then if they like what they hear, they can punch one number and be sent directly to a cell phone.

I am so stoked with this opportunity. My first task is to get some classified ads online and in newspapers. Wish me luck!

Thursday, April 19, 2007

Greetings

Has anyone noticed..... Radio is becoming JACK and BOB and EARL juke boxes. No one's creating exceptional advertising entertainment. And face it, listeners are kept or lost through the stopsets. Even the station imaging, the sweepers and station promos are all starting to sound alike. Lord help the Production Director whose voice is being used on nearly every other commercial. No advertiser wants to hear that!

There are enough businesses and radio stations out there to keep anyone with a home studio, a good voice, and some level of creative production skill busy everyday! Program Directors and Station Managers are faced daily with budget cuts and multi-tasking burn-out rates.

HERE WE COME TO SAVE THE DAY....THE FREELANCERS!! It's my belief that we can alleviate the vocal burnout and help overworked programmers nationwide with our skills and talent.


This blog is not to solicit work. I just want to exchange ideas for getting the jobs. Read and share success stories. Learn how to overcome challenges common to all freelancers. Post "LISTEN TO ME" production for all to rip apart.


Please join with me and let's make a fruitful living Freelancing!